RankFanatic.com gives you real-time analytics to let you know what is working and what is not. Choose us to analyze your social media presence, like your Facebook page and Twitter account. Are they doing what they were designed to do? Are your keywords helping your site be found, or are they being lost in the noise? If you can't measure your stats correctly, you can't measure your business accurately. Know where your traffic is coming from to create the right message to convert new visitors into new customers.
Whether you are on vacation or out for dinner, you can check your ranking anytime you want. All the power of the RankFanatic website on your iPhone or iPad. Real-time detailed reports on your website, plus your Twitter and Facebook accounts.
Here are some reasons why web traffic analytics is beneficial to you:
1. You can find out which keywords are bringing you the most traffic and which ones convert the best. This is important because keywords that bring a lot of traffic may not result in any sales so you could be wasting your time trying to rank for those. When you find out the keywords that convert the best you can put more effort into them instead. You may not get as much traffic but what you do get is a lot more valuable to you.
2. You will find out how long people stay on your site. This is a good indicator of how valuable your site is to people. If they don't stay long they probably won't return either. However if web traffic analytics indicate that your site visitors stay on your site long enough to read your content, they are more likely to return and become a paying customer at some point in the future.
3. You will find out quickly if your site has problems. If your visitors don't stay on your landing page very long and don't take the desired action, you know you have a problem. They don't perceive you as an authority for one reason or another. It could be that you are using the wrong keywords to pull traffic to your site. You can greatly improve your conversion rate by adjusting your landing page. By studying your site analytics you can tell if your tweaks help or hurt your site.
4. You will find out the exact point where visitors leave your site. This is valuable information to a site owner because it pinpoints where the problems are. If you find that many people fill their cars but leave before buying that is a clue there is a problem with your checkout process. If they read through your sales page but don't order then you may need to tweak your call to action or make it easier to find the 'buy now' button. Being able to know these problems and fix them will increase the profitability of your website.
Website analytics is a valuable tool that will help you determine the elements on your site that are working and which ones need improvement. This feedback gives you the information you need to make changes and then evaluate their effectiveness.
