Kevin Lynch, the Adobe CTO and SVP sat down to talk at the Web 2.0 Expo in San Francisco recently.  Here is a brief summary where talks about Adobe’s response to HTML5 as well as the future of Omniture:

Q: How is Adobe going to react to HTML5?
A: I wouldn’t say reacting to HTML5. We see whatever people are using to express themselves. … We’re going to make great tooling for HTML5. We’re going to make the best tools in the world for HTML 5. It’s not about HTML 5 vs Flash. They’re mutually beneficial. The more important question is the freedom of choice on the web. We’re facing a time where there are some who want to wall off parts of the web and need to have approval. I don’t think that’s the role of a company. Apple is playing this strategy where they want to create a walled garden.

Q: How is Omniture going to play out?
A: I think everyone agrees the experience matters. But you also have to optimize how effective it is — that’s what Omniture is about. Test&Target for multivariate testing. Test different colors, button locations.

We’re also going to further extend what we offer devs. As people build applications, we’re offering something that will let them integrate with social networks. We’re also developing a service to do transactions (Try&buy).